Do you need a website? If you are selling a product or service, the simple answer is yes! See it as your shopfront. The one thing everyone sees before even entering your business. What does it look like? Will it be informative and inviting, clean and streamlined, yet effective?

Keeping that in mind, would you have cheap signage that looks exactly like your competitor's? No. You want something that stands out, is unique and most importantly, leads to business. Our websites are developed with business in mind. Not just content, but how it is presented, how it converts into business, and ultimately brings growth. We do this by having unique meta, SEO and interactive code, which tells your social media and search engine profiles who visited your website or similar websites. We then use this information to advertise directly to these potential customers. Amazing right?

Why not just use a "Template Website" on sites like Wix?
First and foremost is because it is a continuous cost which is significantly more expensive in the long run. Secondly, it is not unique, the low quality is very evident (Shop Front Quality), and the content and copyright does not belong to you, and never will! Our unique websites are a once-off investment, the content and copyright belongs to you and is of a remarkably high quality. Self help websites can not be sculpted to extract the required code which makes it marketable, converting into tangible business. Coded websites are just much better in all aspects.
You defnitely want a coded website!

Can your business survive without Social Media Marketing? This sounds like a waste of money, right? Let's do the math: When you advertise by doing knocks and drops, your typical return is 10% of input. The rest is sunk cost. So if you spend 3000, you should get 300, and you have reached about 30 people! Sounds great, right?

People spend on average 40% of their time on social media. Whether it is to just peek, engage or to look for something or someone. Imagine reaching almost everyone in your area of operations, or target market, in one day. We reach them right where they are, on their cellphone, laptop, tablet or desktop. Imagine having them engage, save or leave their information, so you can continuously advertise to them!

This is Social Media Marketing. We ensure your promotion, product, service or general business is seen by a very select group of people (Targeting), or the general public (Reach Campaigns), to tell them about your business, competition or promotion, maybe even a new product launch. Doing "Reach" advertising, builds trust, and reaches a tremendous amount of people, exactly where you want to reach them. Targeted advertising focuses on a specific niche group of potential or current customers, and communicates your message to them directly, multiple times per day.

Let's do the math again. Spend 300, reach 30 000, sell 3000. No waste of paper, no sunk costs, only building trust, selling and ultimately growing! Sounds like a good deal to me!
Your business can survive and thrive with Social Media Marketing.

You need to build trust, in order to survive in a competitive market. Without trust and brand recognition, you are nothing. Building trust, like most worthwhile things in life, takes commitment, time and consistency.

Consistency means communicating, or interacting on a daily basis. This is achieved by having relevant wording, brand focused content design and inviting explanations of why you exist and why you are the solution to someone's needs. The quality and feel of your content design and directed call to action on every post is equally as important as "keywords" and hashtags.

Now that we have quality, engaging daily posts on multiple platforms with the correct call to action, we drive people to your website or your social media profiles, hereby gathering information from them, their friends, and people who engaged in similar posts on other business platforms. Now we can advertise to them directly. But this cannot be done if your followers are just 20. In order to get follows, likes and shares, you need everything we provide when managing your social media.

Now we have all the tools in our arsenal to successfully and effectively communicate your business' services, products, promotions and general information. It is basically free advertising!

The background genie. Search Engine Optimization. Just like quality content on Social Media platforms, quality SEO can make a massive difference in how your website performs. It is quiet, unseen, and has no influence on how your website looks, but without it, you may just as well not have a website.

By using "Meta" linked to a description of your business and keywords that pertains to your business, we influence search engines to show your business in search results, by connecting what the user is searching for to the meta descriptions in your website.

Just like social media posts this is like free advertising on search engines. The words used in every search performed on a search engine is linked to keyword meta. This meta tells bots that your website contains these words. Through this, the quality of your content, the viability of your SEO, the responsiveness of your website and the "crumbs" that are placed within the code is analyzed and rated. From there, depending on your rating, your website is revealed in the results. If all of these elements are not of a high quality, your business will not appear in the top ranks. Potential business - forfeited.

What self help websites do not have, is quality SEO. It is very limited, and the canonical instructions that are needed, the robot text file, and the sitemap does not exist! Can you afford to pay a monthly fee to a company that does nothing for your business? SEO meta also changes regularly and we are here to keep up with the trends on your behalf! There are, however, absolutely no guarantees when it comes to SEO. Anyone that guarantees high rankings are not truthful!

Ranking on search engines is absolutely key. You want to make sure your business appears when your keywords are entered into a search engine. SEO ensures you are noticed and Open Graph further promotes your business, but none of these are guarantees. The only guarantee is paid search engine advertising. That will make you rank at the very top. You WILL be noticed.

The importance of a strong presence on search engines, through platforms like Google My Business and Bing My Business, is crucial. These platforms are free to create but will not appear in the top search results without SE Advertising. Websites with proper tracking code communicates the content of the website to search engines - who visited, who performed word searches that are similar to your website's keywords and where they are. We then instruct this code to see what visitors did on your website. Even if they just visited for 3 seconds we will know about them. We are now equipped to set up the correct response advert to accurately target these individuals.

So except for ranking, information is even more important and powerful. It opens up your business to thousands, even millions of people that would not have known about your business if not for these powerful tools. Top this off by directing these valuable potential customers to a quality website? Case closed. Once they were there, they will receive more adverts. You will be able to sell, re-sell, and then sell some more.